Dan Nightingale.Work with me
Available for new briefs

Marketing-trained UGC for fitness, family and lifestyle brands - written, filmed and edited to convert, not just look good.

Dan Nightingale
Dan Nightingale
Neutonic
Puma
MyProtein
B&M
Tembo
Zable
Avios
Harry's
Huel
Whatnot
Parcel2Go
Applied Nutrition
Chilly's
Warrior Supplements
Wellgard
Spoon Cereals
JustFloow
Anker
Shark
(01)My commitment

UGC that's built to convert, driven by a real marketing brain.

£0k+
Generated · one brand, 9 months
£0k+
TikTok Shop GMV · 12 months
0+
Years in marketing + content
0h
Concept turnaround
(02)Portfolio

Latest works.

Hand-picked highlights. Brand-specific case studies and full client deliverables available on request.

0:00 / 0:00
Parcel2Go
Parcel delivery app - paid social
0:00 / 0:00
Avios
Loyalty rewards - paid social
0:00 / 0:00
Tembo
Cash ISA - paid social
0:00 / 0:00
Zable
Car finance - paid social
0:00 / 0:00
Spoon Cereals x Manilife
Cereal collab - lifestyle
0:00 / 0:00
Whatnot
Live selling platform - paid social
0:00 / 0:00
B&M
90s/00s birthday buffet - lifestyle
0:00 / 0:00
Fussy
Natural deodorant - paid social
0:00 / 0:00
Harry's
Men's grooming - paid social
0:00 / 0:00
OneFamily
Savings & investments - paid social
0:00 / 0:00
CarLoans365
Car finance - paid social
0:00 / 0:00
Inckd
Tattoo booking app - paid social
0:00 / 0:00
JustFloow
Organic Facebook reel - top performer
2M+ organic views · £55k+ generated
0:00 / 0:00
JustFloow
Supplement reel - Facebook
1M+ organic views · £40k+ generated
0:00 / 0:00
Puma
Sportswear showcase
High GMV TikTok Shop
0:00 / 0:00
Neutonic
Nootropic drink - long-term partner
Paid UGC partnership
0:00 / 0:00
Tech
4-in-1 charging cable
Top-selling UGC piece
0:00 / 0:00
Hitch
Bottle + coffee mug - street interview
Street interview UGC style
0:00 / 0:00
B&M
90s/00s birthday buffet - lifestyle
0:00 / 0:00
Parcel2Go
Parcel delivery app - paid social
0:00 / 0:00
Avios
Loyalty rewards - paid social
0:00 / 0:00
Tembo
Cash ISA - paid social
0:00 / 0:00
Zable
Car finance - paid social
0:00 / 0:00
Spoon Cereals x Manilife
Cereal collab - lifestyle
0:00 / 0:00
Whatnot
Live selling platform - paid social
0:00 / 0:00
B&M
90s/00s birthday buffet - lifestyle
0:00 / 0:00
Fussy
Natural deodorant - paid social
0:00 / 0:00
Harry's
Men's grooming - paid social
0:00 / 0:00
OneFamily
Savings & investments - paid social
0:00 / 0:00
CarLoans365
Car finance - paid social
0:00 / 0:00
Inckd
Tattoo booking app - paid social
0:00 / 0:00
JustFloow
Organic Facebook reel - top performer
2M+ organic views · £55k+ generated
0:00 / 0:00
JustFloow
Supplement reel - Facebook
1M+ organic views · £40k+ generated
0:00 / 0:00
Puma
Sportswear showcase
High GMV TikTok Shop
0:00 / 0:00
Neutonic
Nootropic drink - long-term partner
Paid UGC partnership
0:00 / 0:00
Tech
4-in-1 charging cable
Top-selling UGC piece
0:00 / 0:00
Hitch
Bottle + coffee mug - street interview
Street interview UGC style
0:00 / 0:00
B&M
90s/00s birthday buffet - lifestyle
0:00 / 0:00
Parcel2Go
Parcel delivery app - paid social
0:00 / 0:00
Avios
Loyalty rewards - paid social
0:00 / 0:00
Tembo
Cash ISA - paid social
0:00 / 0:00
Zable
Car finance - paid social
0:00 / 0:00
Spoon Cereals x Manilife
Cereal collab - lifestyle
0:00 / 0:00
Whatnot
Live selling platform - paid social
0:00 / 0:00
B&M
90s/00s birthday buffet - lifestyle
0:00 / 0:00
Fussy
Natural deodorant - paid social
0:00 / 0:00
Harry's
Men's grooming - paid social
0:00 / 0:00
OneFamily
Savings & investments - paid social
0:00 / 0:00
CarLoans365
Car finance - paid social
0:00 / 0:00
Inckd
Tattoo booking app - paid social
0:00 / 0:00
JustFloow
Organic Facebook reel - top performer
2M+ organic views · £55k+ generated
0:00 / 0:00
JustFloow
Supplement reel - Facebook
1M+ organic views · £40k+ generated
0:00 / 0:00
Puma
Sportswear showcase
High GMV TikTok Shop
0:00 / 0:00
Neutonic
Nootropic drink - long-term partner
Paid UGC partnership
0:00 / 0:00
Tech
4-in-1 charging cable
Top-selling UGC piece
0:00 / 0:00
Hitch
Bottle + coffee mug - street interview
Street interview UGC style
0:00 / 0:00
B&M
90s/00s birthday buffet - lifestyle
(03)Why me

Most creators are great on camera. Few know how an ad actually works.

Marketing-trained.

5+ years in performance marketing, currently leading creative on a 7-figure UK supplement brand. I think in CTRs, hooks and three-second openers - and the numbers back it up.

Your demographic, not a stand-in.

If your customer is a working male in his late 20s or 30s - fitness, supplements, tech, finance, SaaS, dad-and-business brands - I'm already there.

Husband-wife duo available.

Need couple POV, family demos or his-and-hers content? My wife creates too. Book us together and skip the casting call.

UK-based, fast turnarounds.

48-hour concept turnaround, 3-5 days to delivered cuts. I run a business - I treat your deadlines like one.

(04)Services

Full-service UGC - brief in, ad-ready file out.

01

Concept + script

I write the hook, the body and the CTA. Performance-tested structure, not vibes.

Hook developmentAudience researchConversion structure
02

Filming

Mobile-first, lit and framed for paid social. Multi-hook variations on request.

Talk-to-cameraProduct demosProblem-solution
03

Editing

Cuts, captions, B-roll, sound design. Delivered ready to push as an ad.

Retention pacingBurned-in captionsSound design
04

Multi-platform

TikTok, Reels, Meta + YouTube Shorts. Aspect ratios sorted on delivery.

Ad variationsAspect ratiosHook iterations
(05)Niches

Where I'm strongest.

Supplements & health
Protein, longevity, sleep, gut
Fitness & wellness
Apps, equipment, recovery
Productivity & SaaS
Where my marketing brain is a moat
Personal finance
Investing apps, money tools, banking
Home & lifestyle
Home goods, family setup, everyday gear
Family & parenting
Couple, family and his-and-hers - solo or with my wife
(06)Process

From brief to ad-ready file in under a week.

01
Brief

Send me the product + a sentence on the angle. Or just the product - I'll handle the rest.

02
Concept

Within 48 hours: script, hook variations, shot list. We lock direction before I film.

03
Film + edit

3-5 days. Mobile-first, paid-ad ready, captions burned in, audio mixed.

04
Deliver

Final cuts, raw footage on request, 2 rounds of revisions included.

(07)The duo

Two creators, one brief, half the headache.

My wife is a UGC creator too. If your product needs a couple POV, a family demo, his-and-hers, or paired content across two demographics - book us as a duo.

One brief. One invoice. Two creators who actually know each other (and your product by the end of it). Perfect for parenting brands, home goods, fitness, travel, wellness.

Dan
Marketing-trained
Dan
Dad / business / fitness / SaaS
Lydia
Mum creator
Lydia
Mum / beauty / wellness / home
(08)Contact

Tell me what you're selling, who it's for, and any creative direction you've already got. I'll come back within 24 hours with concepts or an honest “this isn't a fit.”

Dan NightingaleUGC CreatorFitnessFamilyLifestylePaid socialOrganic